Robin Ryan’s How-To Articles

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84% of employers have their HR professionals and recruiters looking on social media sites to attract talent – particularly passive, already employed candidates, according to new research from the Society for Human Resource Management (SHRM).


While social media recruiting is just one tool used, there has been a very sharp increase in the last two years. Speaking to Elizabeth, a prominent Seattle-area recruiter, she said: “the marketplace is getting tighter. I use to get hundreds applying for one open position, now I’m getting ten. I have no choice but to source for passive people on social media sites.”


Recruiters have the ability to target ability to target very specific groups of people, such as a certain city or a certain skillset such as an MBA. According to the SHRM Survey, the websites used by the large employers are:

* 96% use LinkedIn – it is considered the most effective

* 66% use Facebook

* 53% use Twitter



Who are the looking for?


* 82% seek managers and professionals


What should you do to get employers attention?


Focus on your LinkedIn’s profile. Here’s how:


* The most search part of the LinkedIn Profile is the headline. Use key words to define the job title you seek and any industry you want to be in. You can also include any special skills too. i.e. IT Project Manager I emerging companies

* Use specific keywords throughout the summary and body so that employers can find you.


* Do not copy your resume on LinkedIn. Add a few accomplishments under each job heading –that’s what recruiters want to know about.


* Add your contact information. An email and phone number encourage a recruiter to converse with you. This is very important especial since you are unlikely to read your inbox mail off LinkedIn site frequently.


* Make sure you come across as a real person. Make the profile picture smiling, a head shot only with your head slanted so it’s turning into your profile. Write your summary like you are talking to a colleague.


* Do not post your resume. It’s unwise and not effective to ever post your resume on the Internet.


* Willing to move? Be sure to add that to the summary and state what city, state or region is acceptable to you.


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