Job hunters wonder about how to improve their resume. Mary, a director at a large company, called for help with resume writing because she was losing her job. She said, “I’m sure my resume doesn’t represent me very well. I want it to be impressive, but I’m stumbling on how to create it. I hear people say they send out dozens of resumes with no response, which makes me very anxious. How must I differentiate myself to get an employer’s attention?”
For most people, resume writing is a daunting task. The stakes are high. Yet, you may be unaware of resume trends that have emerged over the past years that you need to consider. As a career counselor who has written over 6500 resumes, I see these trends increasingly being a factor in how employers decide if they will take the next step of requesting an interview. Here are ten resume trends that I recommend you understand and act on to help showcase your unique capabilities and stand out to an employer.
1. Self Marketing
Self-analysis is essential to do before you start writing. Think of your resume as an advertisement trying to get an employer to buy the product, and that product is you. Outline what you are best at doing. Note your top strengths. What are relevant credentials and experience to emphasize? Identify your best accomplishments.
2. RESULTS
Employers hire you based on your previous achievements and the belief that you can repeat those if they hire you. Each work description must focus on sharing measurable results and outcomes. Be specific. Employers value concrete accomplishments. Emphasize if you made the company money, saved money, started something, made an innovation, or created a new tool, process, system, or program. Incorporate numbers and percentages into your bullet descriptions. Have your most impressive accomplishments and best experience near the top of the description.
3. Prioritize
Target what is most important to employers. Determine the key elements they seek and tailor your resume to their needs. To identify the key points to highlight, review several relevant job openings. Focus on the top three to five qualifications and duties they advertise for. Incorporate that information into your resume to demonstrate that you have what a potential employer values.
4. Highlight
Showcase your success. Under your work history, you should use bullet points to create each statement. The most effective way to develop these is to use the formula: Actions = Results, noting what you did and its impact. For example, “Developed and executed a new email fundraising campaign, and the results increased donations by 21%.” Or state the dollar amount if that is impressive.
5. Keywords
Research the job description, paying close attention to the required skills and qualifications, and align your relevant skills accordingly. Identify the more critical tasks, such as project management or process improvement, and sprinkle these sparingly throughout the resume, especially in the work descriptions and in the summary section. Include any relevant industry terms, too. Don’t try to “keyword stuff” throughout the resume, as the ATS may reject your resume, and a recruiter may disregard it, viewing it as being too generic or lacking.
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6. Action Verbs
Under your work descriptions, start each sentence with an action verb. Use words highlighting the skill or accomplishments, such as Led, Drove, Analyzed, Designed, Originated, Implemented, Established, etc. Avoid repetition, and don’t use that same action verb to start a statement within a particular work description. Write the sentence in the past tense, even for your current position.
7. ATS (Applicant Tracking Systems)
ATS is a human resources software that works as an online database or a digital filing cabinet when you submit a job application. It’s not very sophisticated and requires search engine optimization. Avoid any creative resume style. Simple formatting is the key to getting through the system’s filters. Eliminate columns, tables, text boxes, headers, footers, graphics, color ink, or PDFs (unless specifically requested).
8. Qualifications
Employers hire someone with the skillset necessary to succeed in that advertised job. They want a person who is not underqualified or overqualified. Carefully evaluate the role before you hit “apply.” Assess your skills, education, and experience to ensure the job closely fits your background. Refrain from applying for a job if you don’t have 80% of the qualifications required.
9. Soft skills
These traits help show how you fit into the job role and match the company’s culture. Include appropriate ones to supplement your hard skills. The top soft skills employers value beyond excellent oral and written communication are collaboration, critical thinking, emotional intelligence, leadership, adaptability, problem-solving, and creativity.
10. Competencies
Employers find no value when you list a lot of competencies, such as project management, team leadership, results-driven, etc., in one section since you aren’t demonstrating exactly where you used these abilities. Avoid creating this section. Instead, inserting these competencies into the work history and summary of qualifications is much more effective. That way, you illustrate how you have that skill and apply it on the job.
This article was originally published in Forbes.
