How To Write An Impressive LinkedIn Work Experience Section

Writing an impactful LinkedIn experience section is critical to making a strong impression.

Did you know that 45% of people on LinkedIn have outdated information on their profiles? Some have only job titles and company names with dates of employment listed in their experience section. It’s missing industry keywords and your achievements. Having an out-of-date profile is a big mistake.

It seems there are hundreds of articles written on LinkedIn headlines, the about section, photo tips, and skills, but it seems no one stressed how to create an impactful work experience section.

Keep in mind that your resume is much more detailed than what is stated in your LinkedIn profile’s work description section.

Begin by defining your personal brand and ensuring it is apparent on your resume and carries through onto your LinkedIn profile. These should mirror each other. Have more detail on the resume but be more concise, using fewer statements on LinkedIn that only hit on your most significant accomplishments.

Above all else, avoid using long, generic work descriptions. If you are a job hunter, this is a crucial section to advertise the results you have achieved in past positions.

A common mistake is to describe what the company does and not what you have done in your role there. The same is true for anyone wanting to polish their profile. You could be self-employed, an executive, a sales manager, a business owner, someone interested in attracting talented workers, or a consultant promoting your services. Readers want to quickly learn about the results and outcomes you have made.

Ready to up your LinkedIn game?

Robin personally writes your LinkedIn profile so that you present an impressive personal brand and that employers find you.

Below are some writing tips to take the work experiences section of your LinkedIn profile to completion and make a strong impression on anyone looking at it.

Relevancy matters

Develop this section keeping in mind the types of jobs you are applying for. Make sure your experience supports that. You will shrink older job descriptions and make the most recent ones lengthier. Unfortunately, LinkedIn doesn’t allow you to cram together three different job types but works more effectively to support one specific role. Edit carefully to emphasize the most relevant experience and accomplishments that target the next role you seek.

Start with a strong opening sentence

The first few sentences are highlighted on your profile. After that, the reader must click the “see more” button to read the rest of this section.

Next, write an excellent summary using two or three sentences to give the reader an excellent overview of your experience, key accomplishments, and relevant industry expertise. Be sure you use past tense when you are writing throughout this section. It means you have done it, which is the right message to promote.

Focus on your recent roles

Don’t put everything on your resume in the job description. Instead, offer a few highlights to get the attention of a recruiter or hiring manager.

Note key accomplishments where you implemented strategic initiatives, made money, saved time, or delivered significant cost savings. Maybe you created something new or improved productivity. These are the kinds of sentences that employers and others want to know.

As you progress backward in time, write smaller descriptions. If you have a long history, you don’t need to include every position you have held. And you should shorten descriptions as these older jobs are likely at a lower level than the job you seek and have now. Going back 15 years is enough because your recent experience is aligned to set you up for the next role.

Use action words

Start each sentence with an action verb like directed, created, drove, headed, implemented, etc. A great formula to use as you develop your sentences is: ACTIONS = RESULTS. Specify what your ACTIONS were and conclude with what the RESULT achieved.

Add in keywords

Research the keywords that you should include for each job. I highly recommend you take a good look at some actual job descriptions for positions you want to go after or review the profiles of a few people in similar roles. Make a note of the essential and desirable skills required for the job and sprinkle these keywords inside your job descriptions and about sections.

Ensure this information is correct

Job title, company name, and dates of employment need to align perfectly with what is on your resume. This is critical so there is no confusion about your work history, and an employer can easily see your career progression.

PROOFREAD before you post. Check spelling and grammar and ensure you have no mistakes. Recruiters hate typos and spelling errors, and any reader notices them. So be sure you have none. Always ask someone else to proof read this before it goes live.

Update regularly

Many people let years go by without updating their profile. Don’t make that mistake. Polish it up once a year and within a few months after you begin a new role.

This article was originally published in Forbes.com.

©2024 Robin Ryan

Picture of Robin Ryan

Robin Ryan

A career counselor that helps clients land jobs, I offer Resume Writing, LinkedIn Profile Writing, Interview Coaching, and Salary Negotiation services.

I’ve appeared on Oprah, Dr. Phil and over 3200 other TV and radio shows. A Wall Street Journal #1 bestselling author, I have written eight career books including: 60 Seconds & You’re Hired, Retirement Reinvention, Winning Resumes and Over 40 & You’re Hired. Currently I write a careers column for Forbes.com.

Helping people advance their careers and land a new job is my mission.

Free 'LinkedIn Profiles' E-Guide

Sign up for Robin’s newsletter for timely job search tips and she’ll send you her free E-Guide for Creating an Impressive LinkedIn Profile.